UGG is one of the premium brands in luxury and comfort. We’re all familiar with the comfort and warmth of UGG boots, especially when the company exploded onto the scene in the 2000s. But the company was established a lot earlier in 1978, when Brian Smith landed in Southern California with a bag of sheepskin boots and hope.
He fell in love with the sheepskin experience and was convinced the world would one day share this love. The beaches of Southern California had long been an epicentre of a relaxed, casual lifestyle, a lifestyle that Brian felt was a perfect fit for his brand. So he founded the UGG brand, began selling his products and they were an immediate sensation.
By the mid 1980’s, the UGG brand became a symbol of relaxed southern California culture, gaining momentum through surf shops and other shops up and down the coast of California, from San Diego to Santa Cruz. UGG boots reached beyond the beach, popping up in big cities and small towns all over, and in every level of society.
By 2000, a love that began on the beaches had become an icon of casual style. It was at this time that the love for UGG grew in the east, over the Rockies and in Chicago. In 2000, UGG Sheepskin boots were first featured on Oprah’s Favourite Things® and Oprah emphatically declared that she “LOOOOOVES her UGG boots.” From that point on, the world began to notice.
Today UGG provide their customers with much more than shoes, they have a wide range of products with luxury comfort and their core! If you’re looking to invest in a pair of UGGs then be sure to visit our site for the latest UGG promotions and discount codes, we can help you get the products you love for less!