Iceland is one of the UK’s fastest-growing and innovative retailers, providing its customers with a unique product across over 900 stores. Beginning in 1970, Iceland was the idea of Malcolm Walker and another bored, young retailer who wanted to open a shop in an attempt to make their fortunes.
It was the time when domestic fridges and freezers had become commonplace and Iceland specialised in selling loose frozen foods. The practicality of purchasing frozen foods meant Iceland saw huge growth and for many families across the UK and Europe, the company has become a staple part of their weekly shop.
They were the first UK supermarket to remove artificial colouring, flavourings, and non-essential preservatives from their own branded products. Today Iceland has continued to be ahead of the curve and in February 2017 was named Best Online Supermarket in the UK for the second consecutive year in a survey by consumer champion Which?, beating stiff competition from industry heavyweights Ocado, Morrisons, Tesco, Asda, Sainsbury’s and Waitrose.
Iceland was the only retailer to gain a five star rating for its value for money offering, and was also awarded top marks for the quality of its own label products, convenient delivery slots and product availability.
Whether you’re a regular Iceland shopper or just love a good bargain, by using our latest discount codes and promotions we can help you save more on all your Iceland purchases.